Dick’s Sporting Goods Villanova University迪克体育用品维拉诺瓦大学.pptVIP

Dick’s Sporting Goods Case Analysis Executive Summary Typically when you are given a case, there is a particular opportunity or problem identified in the case or in the discussion questions that will become the focus of your analysis – let’s assume here that Dick’s is thinking about getting into the gym business and establishing a national chain of full-service gyms Then you would briefly discuss the following: Major issue facing Dick’s Sporting Goods whether they should enter the gym business Summary of Dick’s current strategy and financial position Sell sporting goods apparel and equipment at higher than average margins; financially stable at the moment, good growth over the past few years Recommendations NO! Business Model Full-line sporting goods retailer Focus on high-priced, brand name products Higher margins Excellent customer service First-class inventory management system General Environmental Forces Political/economic – in current economy, consumers are looking for low prices; this is not Dick’s focus; new President seems to be a fitness fanatic – could encourage others to get interested Sociocultural – the US has become increasingly concerned about its health and ways to improve it, this could prove beneficial to Dick’s Each of these forces would help Dick’s from both a supplier of apparel and equipment as well as a gym General Environmental Forces Demographic – an aging population that is much more health conscious than previous generations; the rise in obesity should encourage consumers to look for ways to combat it Legal forces – there is discussion of a bill that would allow taxpayers to deduct the costs associated with preventive health measures, such as exercise; there is also a campaign to promote physical activity guidelines Again, each of these forces could help their existing business as well as the proposed business venture Specific Environmental Forces Suppliers – there are many suppliers of fitness apparel and equipment, but it is dominate