农村体育消费市场现状及发展对策研究.docVIP

摘要：我国是一个农业大国，农村人口比重大，农村体育消费市场是我国整个消费市场体系的重要组成部分，且对体育产业的经营决策及政府引导体育消费政策的制定有着重要影响。发展农村体育消费市场是贯彻落实《全民健身计划纲要》，加强农村精神文明建设和倡导健康文明的生活方式的的重要手段之一。本文主要采用文献法、问卷调查法、访谈法和逻辑归纳等方法，以淮安市农村体育消费市场的现状为例，分析其影响因素，并对如何推进农村体育消费市场发展进行了深入探讨。研究结果表明：目前，淮安市农民体育消费意识薄弱,体育消费水平低，市场潜力大。本文认为，可通过增加农民收入，加强农村体育基础设施建设，倡导新型体育消费观念等一系列措施来开拓农村体育消费市场。 关键词：农村；体育消费市场；现状；对策 Abstract: China is a large agricultural nation, significant than the rural population, rural sports consumer market is our entire consumer market system, and an important part of the management of sports industry and government guide sports consumption policy has important influence. The development of rural sports consumer market is the implementation of the national fitness program, strengthen the spiritual civilization construction in the countryside and promoting a healthy and civilized way of life is one of the important means. This paper adopts literature, questionnaire, interview and logical inductive method, huaian rural sports consumer market situation, for example, analyzes the influencing factors, and how to promote rural sports consumer market development is discussed. Research results show that: at present, huaian farmer sports consumption weak consciousness, sports consumption level is low, the large market potential. In this paper that can pass to increase farmers income, strengthening the construction of infrastructure in rural sports, advocating new sports consumption concept of a series of measures to develop rural sports consumer market. Keywords: countryside；sports comsumer market；status quo；countermeasure 目 录 1前 言…………………………………………………………4 2研究对象和方法…………………………………………………4 2.1研究对象………………………………………………………4 2.2研究方法………………………………………………………4 2.2.1文献法………………………………………………………4 2.2.2问卷调查法…………………………………………………4 2.2.3访谈法………………………………………………………5 2.2.4逻辑归纳法…………………………………………………5 2.2.5数理统计法…………………………………………………5 3研究结果与分析…………………………………………………5 3.1淮安市农村体育消费市场现状分析…………………………6 3.2影响农村体育消费市场的因