工商管理对我国手机及网银上行服务的分析与思考论文.docVIP

本科毕业论文 自考《工商管理》本科毕业论文 对我国手机及网上银行服务的分析与思考 姓 名： 学 院： 系： 专 业： 年 级： 学 号： 指导教师（校内）： 职称：副教授 指导教师（校外）： 职称： 2015年3月5日 对我国手机及网上银行服务的分析与思考 【摘要】手机银行是将移动通信运营商的无线通信网络和银行金融系统相连，使手机变成随时、随地、随身的个人移动金融服务终端。文章详细分析了手机银行的发展现状，指出了在发展中存在的问题，并提出了相应的解决措施。我国银行服务模式的改变, 网络银行已成为一种新型的银行模式，我国网络银行存在一些亟待解决问题。扫除了这些障碍，才能在国际金融竞争中立于不败之地。随着电子商务发展的不断深化，基于网络的交易越来越频繁，通过网络进行流转的资金也相应的扩大，网上银行也随之越来越重要。本文通过分析我国目前网上银行市场营销当中存在的问题，提出适合我国网上银行发展的市场营销策略。本文以网上银行的营销理论为指导，希望银行可以在借助先进信息技术的同时，以客户为中心，并以可盈利的网上金融产品和服务来满足目标客户的需求，最终实现网上银行的经营目标。 网上银行；电子商务手机银行金融系统通信技术Analysis of Chinas mobile phone and Internet banking services 【Abstract】 The phone bank is connected to the wireless communication network and the banking and financial system of mobile communication operators, so the phone into at any time, anywhere, portable personal mobile financial services terminal. The article detailed analysis of the current situation of the development of mobile banking, pointed out the existing problems in the development of the measures. Change in the mode of Chinas banking services, online banking has become a new type of banking model, our online banking, there are some problems to be solved. Has removed these barriers to competition in the international financial invincible. With the deepening of e-commerce development, web-based trading more and more frequently, the flow of funds through the network expansion, online banking also will be more and more important. Proposed marketing strategy for the development of Chinas online banking through the analysis of online banking marketing which exist. Online banking and mobile banking marketing theory, banks with advanced IT, customer-centric and profitable online financial products and services to meet the needs of target customers, and ultimately online banking business objectives. 【Key words】：Internet banking E-commerce Mobile Banking Financial system Communications technology 对我国