浅议市场营销管理观念的演变.docVIP

中州大学毕业论文 浅谈市场营销理念及启示营销观念是企业制定经营决策，开展市场营销活动的根本指导思想。企业的营销观念自产生至今共经历了生产观念、产品观念、推销观念、营销观念和社会营销观念五个阶段。本文从五个方面分析了营销观念演变的原因，并在此基础上得出营销观演变的启示。Abstract Marketing management concept as the marketing activities of the enterprises the basic guiding ideology, to the enterprise management has decisive significance. Practice has proved, the modern marketing concept is true carry out and carry out in the round, not be an easy job to the. Understanding of marketing management in practice in evolution and the modern marketing concept, fully implement the modern marketing management concept, build true mar