Business English( Oral 1)专用课件.pptVIP

Business English-- Speaking Helen Feng 2009.9 Course Introduction What is business English? What is the relation between the oral English and the written Englsh? Aims and tasks of the course Requirements of the course Career Competition To survive the competition, knowing your competitors well is very important. In this part, you will watch a video and learn what aspects of competitors you should know in order to win in the fierce competitive world. Try to understand the conversation and sort out some useful expressions which can be used in your daily conversations. u1p1t1.wmv Useful Words Expressions Concept 观念，概念 Component 成分 Power source 能量源 Drive 驱动 Unreliable 不可靠的 At the point of 正当 Feature 特征 Ingredient 成分 Packaging 包装 Pricing 定价 Innovation 创新 Promptness 及时性 Dependability 可靠性 Useful Words Expressions Customer analysis 顾客分析 Business strategy 经营战略 Competitive strength 竞争能力/优势 Functional performance 功能性能 Product availability 产品的可获得性 Product category 产品类别 Product design 产品设计 Product development 产品开发 Product positioning 产品定位 Product quality 产品质量 Product scope 产品范围 Zero defect 零缺陷 Mature stage of product life cycle 产品生命周期的成熟阶段 Business Strategies--Starbucks in Breakfast War To win the comprtition, even the once successful companies have to adopt some new strategies to keep their position in the market. In the following videos, we will learn some examples of survival of the fittest. u1p2t1.wmv Useful Words Expressions Brouhaha 吵闹，骚动 Clamor for 要求 Lucrative 有利的 Launch 发动，发起 Deterrent 威慑力量 Croissant 新月形面包 Crumble 粉碎，崩溃 Answer the questions 1. What are ture about Starbucks? 2. How does the Starbucks think of its higher prices of new breakfast sandwiches? 3. Which cities are Starbucks’ new breakfast sandwiches already available in? 4. What does the phrase “ heavy users” mean in the passage? 5. What is the expert’s attitude toward this Starbucks’ new breakfast strategy? 6. List the advantages and disad