义乌小商品市场成功因素探讨及推广价值研究.docVIP

义乌小商品市场成功因素探讨及推广价值研究 摘 要 改革开放以来，义乌小商品批发市场得到了迅猛的发展并取得了辉煌的成果，是中国独具特色的经济现象。它不但成为了当地经济的一大，对经济和社会发展起到了巨大的推作用。 Successful essentials of Yiwu Small Commodity Market study and the utility value research Abstract Since the reform and opening up program, Yiwu Small Commodity Market has developed quickly and has got many achievements. It dose not becomes the bright point and the advantage of the local economics, but also greatly promotes the development of the national economics and society. Nowadays, mass sale markets has appeared numerously and rapidly in China , so the research on the successful essentials of Yiwu Small Commodity Market and the utility value is of great importance in direction and practice. This paper embarking from the view of industrial economics studied the reasons why Yiwu Small Commodity Market can be so successful basing on the industrial clusters viewpoint. It includes six chapters. The preface introduces the background, the structure, the mentality and the creative points of the research. The second part studies the formation of Yiwu Small Commodity Market in five aspects-- the special history, the complicated and urgent requirement, the formed industrial accumulation, the advantages of developing ahead and the entrepreneur resource. In the third chapter, the paper analyses the radical reasons of the illustrious achievement of the market through the Diamond Model which was pointed out by Michael E.Porter. The forth chapter summarizes the successful essentials for mass sale markets and takes Beijing Bairong as an example to prove the utility value of the conclusion. The fifth chapter indicates the challenges that the market faces and brings forward some constructive advices on how to gain more advantages in competition. The last chapter is a comprehensive remark summarizing the main content and the conclusion. Keywords：Yiwu Small Commodity Market；successful essentials；utility value