车标演变 Corporate Brand Logo Evolution Of Automobile Groups.docVIP

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2017-02-15 发布于江苏
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车标演变 Corporate Brand Logo Evolution Of Automobile Groups.doc

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Corporate Brand Logo Evolution Of Automobile Groups A company’s brand is its most important asset. A brand is a leadership tool. A brand defines your business, products and services you offer. It is a guarantee of quality. Your brand helps your business establish a relationship with customers and define your position in the market. The brand makes a promise to customers and key stakeholders that must be delivered at every touchpoint. There are a lot of fascinating stories associated with companies’ logo histories. Below we share logo stories of some of the biggest automobile companies today. Be sure to let us know if I have missed anything! 目录 Corporate Brand Logo Evolution Of Automobile Groups 1 01. Alfa Romeo 2 02. Aston Martin 3 03. Audi 4 04. BMW 5 05. Buick 6 06. Cadillac 7 07. Chrysler 9 08. Citroen 10 09. Fiat 11 10. Ford 12 11. Mazda 13 12. Mercedes-Benz 14 13. Mitsubishi 15 14. Opel 16 15. Peugeot 17 16. Porsche 18 17. Renault 19 18. Rolls Royce 20 19. Saab 21 20. Skoda 22 21. Volkswagen 23 22. Yamaha 24 01. Alfa Romeo Alfa Romeo, the Italian car manufacturer, traces its beginnings to France. The company was initially founded as Società Anonima Italiana Darracq (SAID) in 1906 by the French automobile firm of Alexandre Darracq, with some Italian investors. After the partnership failed, one of the investors, Cavaliere Ugo Stella, moved the company and renamed it as Anonima Lombarda Fabbrica Automobili (Lombard Automobile Factory, Public Company) or A.L.F.A. The first logo of ALFA was designed in 1910 by Romano Cattaneo, and has an interesting story. He was once waiting for a tram at the Piazza Castello station in Milan, when he was inspired by the Red Cross on the Milan Flag and the Coat of Arms of the Noble House of Visconti (the coat of arms featured a grass snake, biscione, with a man in its jaws, symbolizing “[to the] Visconti’s enemies that the snake [was] always ready to destroy”). The words ALFA and MILANO were written around the two symbols sep