香港理工大学经济专业市场调查.docVIP

Module Code: SM0374 Module Title: Strategic Management and Leadership Distributed on: February 2012 Hand in Date: 9 May 2012 Task: Write a management report (word limit 3,000 words) addressing the following questions: Question 1 [60 marks] Choose ONE company from the following list. For this company, explain how successful you think it is and discuss the strategic reasons behind that success. Go on to suggest strategies and/or actions for ensuring success in the future. McDonald’s Corporation Dyson Limited Singapore Airlines Cathay Pacific Airlines The Alibaba Group Pixar Animation