business card etiquette 跨文化交际中的名片礼仪【DOC精选】.docVIP

Business Card Etiquette: Exchanging business cards is an essential part of most cultures. In most Asian countries, after a person has introduced him or herself and bowed, the business card ceremony begins. In Japan, this is called meishi. The card is presented to the other person with the front side facing upwards toward the recipient. Offering the card with both hands holding the top corners of the card demonstrates respect to the other person. In Japan, it is particularly important to be aware of the way business cards should be exchanged. The western tradition of accepting a business card and immediately putting it in your pocket is considered very rude there. The proper approach is to carefully look at the card after accepting it, observe the title and organization, acknowledge with a nod that you have digested the information, and perhaps make a relevant comment or ask a polite question. During a meeting, spread the cards in front of you relating to where people are sitting. In other words, treat a business card as you would treat its owner-with respect. The business card is much more in the Asian culture than it is to us here in America. It is truly an extension of the individual and is treated with respect. Things like tucking it into a pocket after receiving it, writing on it, bending or folding it in any way, or even looking at it again after you have first accepted it and looked at it are not considered polite and can insult your fellow Asian networker. First encounter When European businessmen meet for the first time, they shake hands firmly. New participants in business interactions are introduced to the other persons present at the beginning of the first appointment. Titles, first names and last names are mentioned. In most European countries, such as Germany, France and Belgium, using courtesy titles and last names is the norm. In the UK and in the Netherlands it is not unusual to act on a first-name basis after the first introduction. Busines