Game商业模拟大赛中国区冠军的比赛用.ppt

EXECUTIVE SUMMARY EXECUTIVE SUMMARY 5 FORCES AND PEST ANALYSIS EXECUTIVE SUMMARY SWOT Analysis EXECUTIVE SUMMARY BCG Matrix Analysis REORGANIZE BUSINESS PORTFOLIO EXECUTIVE SUMMARY STRATEGIC DECISIONS FIVE ACTION PLANS BASED ON DANONE WAY Marketing and Sales Operation Management RD Human Resource Finance Financial Results EXECUTIVE SUMMARY WORKSTREAM Wave 1 Divest the fruit juice business Invest in a new product line for the cream dessert business Renew the water treatment plant Develop the sales and distribution networks Select the competitive suppliers EXECUTIVE SUMMARY Trust Brand NEXT STEP Unit of measure * Source: Hamersley/040401/SH-GG(2000) CONFIDENTIAL Document Date This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. Working Draft DANONE MERCADOR3-year Strategy Planning Apr 10, 2004 CONFIDENTIAL Infinity SJTU Strategy Analysis Strategic Decisions Action Plans Workstream Timeline Summary Next Step Strategy Analysis 5 Forces PEST SWOT BCG Matrix Our Strategic decisions and Action Plans Workstream Timeline Summary Next Step 5 Forces PEST -Competitors -Suppliers -Technology -Satisfaction of stakeholders - Competitiveness - Innovation - Positive relationship with stakeholders Key Success Factors Strategy Analysis 5 Forces PEST SWOT BCG Matrix Our Strategic decisions and Action Plan Workstream Timeline Summary Next Step High Low Source: Team Analysis Opportunity Market growth -Cream desserts -Yogurt Emerging Stable region Reorganization Restructure Assessment criteria Active marketing Assessment ? Brand awareness ? Market share PRELIMINARY production ? Cost structure ? Capacity not fully exploited ? Old facility, safety probl