Unit10DefiningCustomerValueandSatisfaction.pptVIP

Unit 10 Defining Customer Value and Satisfaction Glossary array [?rei] n.?一系列，大批，数组，列队，盛装 v.?排列，部署，打扮 e.g. Today’s customers face a vast array of product and brand choices, prices, and suppliers. 现在的顾客面对着大量的产品和品牌的选择、价格和供应商。 Glossary mobility [m?ubiliti] n.?流动性，机动性，情感不定 反义词：immobility?n. 不动性，不动 e.g. Customers are value-maximizers, within the bounds of search costs and limited knowledge, mobility and income. 顾客是价值最大化者，他们在搜寻成本、有限的知识、机动性和收入范围内寻找最大化的价值。 Glossary compare [k?mp??] v.?比较，对比，比喻 n.?比较，对照 compare to/with 与……相比 e.g. Then they compare the actual value they receive in consuming the product to the value expected. 然后他们会把消费产品时所获得的实际价值与期望价值进行比较。 Glossary bulldozer [bul.d?uz?] n.?推土机，欺凌者 e.g. Suppose that a large construction firm wants to buy a bulldozer to use in residential construction work. 假设一家大型建筑公司想要购买一台在住宅建设工作中使用的推土机。 Glossary durable [dju?r?bl] adj.?耐用持久的 durables n.?耐用品 e.g. It wants a reliable, durable bulldozer that performs well. 它想要一台运行良好，可靠、耐用的推土机。 Glossary accompanying [?k?mp?ni?] adj.? 陪伴的， 附随的 accompany v. 陪伴，伴随...发生，补充，给...伴奏 e.g. It also decides that Caterpillar has better accompanying services. 它判断卡特彼勒公司拥有更好的其他服务。 Glossary offset [?f.set] v.?抵销，弥补，用平版印刷 n.?补偿，平版印刷，支派，弯管，[计]偏移量 e.g. The higher price might offset the higher total customer value. 较高的价格可能会抵销较高的总顾客价值。 Glossary anticipated [?ntisipeitid] adj.?预期的，预先的 anticipate v. 预期，提前使用，抢…前 e.g. Total customer cost also includes the buyer’s anticipated time, energy, and psychic cost. 总顾客成本也包括购买者的预期时间、精力和精神成本。 Glossary nonmonetary [n?nm?nit?ri] adj.? 非货币的， 非金融的 反义词：monetary adj. 货币的，金融的 e.g. Caterpillar can reduce the buyer’s nonmonetary costs by lessening the buyer’s time, energy and psychic costs. 卡特彼勒公司可以通过减少购买者的时间、精力和精神成本来降低购买者的非货币成本。 Glossary assessment [?sesm?nt] n.?评价，评估，评定 assess v. 评定，评估，估算 e.g. Suppose Caterpillar carries out a customer value assessment and concludes that buyers see Caterpillar’s offer as worth $200,000. 假设卡特彼勒开展了顾客价值评估并得出结论购买者认为卡特彼勒所提供的产品价值二十万美元。 Glossary appar