行销新趋势与品牌的故事.pptVIP

49 50 51 53 54 56 57 59 61 63 23 24 25 26 27 48 Core Truths 7. Kleenex never “takes over” Kleenex 从不“强取” “She provides soft comfort to the vulnerable around her. Her silent strength exudes character and confidence.” (Malaysia) “True strength can afford to be delicate.” (South Africa) “Like an honorable gentleman... whose noble cause it is to serve everyone else.” (Colombia) “Kleenex embraces me with the softest hand to reassure me.” (Korea) Core Truths 8. Kleenex says “everything’s going to be fine” Kleenex 说“一切都会好起来的” “For better, for worse, in illness and in health, Kleenex will