商务英语课程课件Unit_14_Going_Global.pptVIP

1) How do you understand the term “globalization? 2) Do you think that it is necessary for a company to go global? Why or why not? 3) Can you make a list of some global companies that you are familiar with? What do they do? 4) Work in pairs. Discuss some ways of entering international markets and the advantages and disadvantages of each. ? 14.1.1 Listen to the short passage and fill in the gaps in the notes below.  Successful businesspersons in the 21st century will have global awareness and have a frame of reference that goes beyond a region or even a country and encompasses the world.