3. st Export Price.pptVIP

Zhou Ruiqi Chapter Three Export Price 3.1 Expression of export price Four components in a standard format of a price: A code of currency: USD, CAD,CNY, EUR, GBP A number indicating the price A unit for measuring quantity: kg, gr, m/t, yd, set A certain trade term: FOB, CFR, CIF Examples: USD225.30/piece CIF New York FOB Guangzhou EUR12.80/set 3.2 Pricing considerations Cost Cost of production Direct cost: material costs, labour costs, allocation of fixed costs, packing costs, etc. Administrative costs: overhead Cost of sales Marketing costs: advertising, sales trip expenses, commissions in