UnitElectronicCommerce.pptVIP

Unit 2 Electronic Commerce The Key to Exercises: Reading comprehension 2 (1) In this book, the term “electronic commerce” (EC) is used in its broadest sense and includes all business activities conducted by electronic data transmission technologies. (2) Business-to-Business (B2B); Business-to-Consumer (B2C); Consumer-to-Consumer (C2C). (3) Large enterprises dominated the first wave of EC. The second wave of EC includes a large proportion of smaller enterprises. The Key to Exercises: Vocabulary A4 B7 C1 D6 E2 F3 G5 The Key to Exercises: Reading Material 1.D 2.B 3.C 4.A 5.D All of the participants in B2B EC are either businesses or other organizations. B2B电子商务的所有参与者都是企业或组织。 B2C EC means retail transactions of products or services from businesses to individual shoppers. B2C电子商务是指产品或服务由企业销售给个人。 The most common example of C2C is online auction. 最常见的C2C电子商务的例子就是网上拍卖。 From a humble beginning in the mid-1990s, EC grew rapidly until 2000, when a major downturn occurred. 电子商务从20世纪90年代中期默默无闻地起步，突然开始迅猛发展，2000年陡然进入低迷期。 * * ? Warm-up ? Background Information ? Word Study Text Analysis ? The Key to Exercises Warm-up Discuss the following questions with your classmates: ?What are the differences between EC models and traditional business models? ?Which one do you prefer, traditional models or EC models? Why? Background Information 电子商务是一场风靡全世界的革命，改变着我们的交易方式、购物方式甚至思维方式。Internet使电子商务飞速发展，为企业和消费者带来了很多商机 和便利。 《电子商务世界》是中国电子商务协会唯一指定会刊，内容全面关注与人们生活工作密不可分的电子商务应用，栏目包括：资讯、评论、封面故事、对话、淘金路（故事、创业、营销）、诚信、支付、企业、安全、硬件、人才、消费、生活等。生动的故事、详实深入的报道，让人们感受到电子商务带来的变革，带领人们走入电子商务时代，帮助人们利用电子商务来挖掘获取商机。 Background Information Text Analysis A Brief Introduction to Electronic Commerce Electronic Commerce and Electronic Business [1] Many people think the term “electronic commerce” (EC) means shopping on the Internet. However, electronic commerce also includes many other activities, s