创维电子产品营销策划书.docVIP

作 业 设 计 题目创维集团电子产品营销策划书 姓 名 何惠敏 系（院）：国际学院 班 级：P08韩语3班 指导教师 刘 扬 职 称____ ____ 二O一O年 十二 月 十八 日 目 录 一、公司介绍·········································1 1．企业背景··············································1 2．企业发展沿革··········································1 3．企业现状··············································3 二、营销模式··········································5 1．营销网络··············································5 2．营销系统··············································6 三、营销思维··········································7