The Prospect of Wulong Tourism Development.docVIP

The Prospect of Wulong Tourism Development 　　Abstract：Tourism in an impoverished area can create enormous employment opportunities.It can increase income，raise local residents’ living standards.Therefore，tourism is regarded as a great aid in the impoverished areas nowadays.Wulong County，as a typical example，is becoming more prosperous than before by its tourism industry recently.From my point of view，the prospect of Wulong tourism development is bright and attractive，but the government still needs to implement some reforms to overcome different obstacles.In order to support my viewpoint，the SWOT（strength，weakness，opportunities，threats）analysis method will be used to analyze its advantages，disadvantages，chances and challenges. 　　The paper is divided into 3 parts.The first part is about the current situation of Wulong County.The second part is about the outlook of Wulong tourism construction.And in the final part，a few opinions and proposals about how to promote its tourism images will be put forward. 　　Key words：Wulong County，county tourism development，tourism construction，SWOT analysis 　　Part I.CURRENT SITUATIONS 　　Wulong County is a county level subdivision of Chongqing Municipality in South-Central China.Chongqing is one of the four provincial level municipalities of China directly under the central government.By the end of 2013，Wulong had a population of over 4，144，488 people.The natural population growth rate is 4.02‰.There are 13 ethnic groups in Wulong with the predominance of Han，Miao and Tujia.The economy in Wulong has grown rapidly in recent years.In 2013，the GDP was over 1.07 million yuan，with an increase of 13.6% over 2012. 　　From the statistics，Wulong has made dramatic progress due to its tourism development.In addition，the tourism construction in Wulong is quite unique owing to its outstanding natural and cultural conditions. 　　Strengths 　　1.Natural tourism resources 　　Wulong is famous for its Karst features.Numerous Wulong Karst limestone