职场英语写作.pptVIP

English Writing for a Business Career职场英语写作 李向奇flslxq@ March, 2010 Outline Part I Fundamentals of business writing Part II Criteria for effective business Writing Part III Contents and formations of the book Part IV Problems to be tackled in this course Part 1. Fundamentals Theories related to communications Human needs Stroking and Johari window Theory X and Theory Y Marketing concept Intercultural knowledge /SRC(自我参照标准) 1.1 Maslow’s Hierarchy of Needs Human needs Lower level needs --Physiological --Safety --Social Higher level needs --Esteem --Self-