市场营销第十三版11-15章专业术语翻译.docVIP

第十一章 Maket-skimming?pricing市场撇脂定价Market-penetration?pricing市场渗透定价法Product Line Pricing产品线定价Optional-Product Pricing备选产品定价Captive-Product Pricing附属产品定价法By-Product Pricing副产品定价法Product Bundle Pricing一揽子定价法Discount 折扣 Allowance津贴Segmented pricing市场细分定价法Psychological pricing心理定价Reference prices参考价格Promotional pricing促销定价法 Geographical pricing地理定价FOB-original?pricing? FOB原产地定价法 Uniform-delivered?pricing统一交货定价法Zone?pricing地区定价法 Basing-point?pricing基点定价法Freight-absorption?pricing?减免运费定价法Dynamic?pricing?动态定价法 第十二章 Value delivery network marketing channel（distribution channel ） channel level Direct marketing channel indirect marketing channel channel conflict Conventional distribution channel vertical marketing system(VSM) corporate VSM contractual VSM franchise organization administered VSM Horizontal marketing system multichannel distribution system disintermediation Marketing channel design intensive distribution exclusive distribution selective distribution selective distribution marketing channel management Marketing logistics(physical distribution） supply chain management distribution center intermodal transportation integrated logistics management Third-party logistics provider 第十三章 Retailing 零售 retailer 零售商 specialty 专用商品店 department store 百货商店 supermarket 超市 convenience 便利店 superstore 超级商店 category killer 品类杀手 service retailer 零售商店 discount store 折扣商店 off-price retailer 低价商店 independent off-price retailer 仓储商店 factory outlet 厂家直营店 warehouse club 仓储俱乐部 chain store 连锁店 franchise 特许经营shopping center 购物中心 wheel-of-retailing concept 零售轮转理论 wholesaling 批发 wholesaler批发商 merchant wholesaler 独立批发商 broker 经纪人 agent代理商 manufacturers＇ sales branches and offices 制造商及零售商的分店和销售办事处 第十四章 Promotion mix (or marketing communications mix )促销组合又称营销沟通组合Advertising广告Sales promotion销售促进Sales promotion销售促进Personal selling人员销售public relations公共关系Direct marketing直复营销 In