21世纪大学英语2 Unit 3 Text A.ppt

背诵 The first cultural translator I ever met was ….., George by name, who worked for an American company where I was the …..The company had just started a…..with a Japanese firm, and the American management …… ……George’s solid understanding of the equipment, ……made him ……for the job, so everyone was happy when George …… to Japan. Words and phrases to drill thrive ensure surpass conflict justify escalate represent qualified apparent approve go along with from sb.’s viewpoint a multitude of run into come to an end pick up at times get into the habit of smooth over the other way around Exercises After the robbery, the shop installed a sophisticated alarm system as an insurance ____ further losses. (96, 6) for B. from C. against D. towards Key: C * * Unit 3 Text A The Tale of a Cultural Translator 21st Century College English: Book 2 When a group of human beings work together, what does it take to make the cooperation go smoothly, effectively and productively? This question is one that every business manager faces. Good training, good conditions, a pleasant atmosphere, a common aim --- all of these factors play a part, but the richness of human psychology makes management a subtle(微妙的) and demanding art. And when businesses go international, there are even more complexities to cope with. Introduction As people from different cultural groups take on the exciting challenge of working together, cultural values sometimes conflict. We can misunderstand each other, and react in ways that can hinder what are otherwise promising partnerships. Oftentimes, we arent aware that culture is acting upon us. Sometimes, we are not even aware that we have cultural values or assumptions that are different from others! Today, more than ever business success requires intercultural awareness and effective cross cultural communication skills. Working, meeting, dealing, entertaining, negotia