古蹟旅游之地方依附、休闲涉入与满意度关系之研究－台南市安平古堡.docVIP

古蹟旅遊之地方依附、休閒涉入與滿意度關係之研究－台南市安平古堡遊客為例 曾詩馨1 李明聰2 1國立高雄應用科技大學研究生 2國立高雄應用科技大學助理教授 摘要 以，303份SPSS 12.0及LISREL 8.80描述統計、信度分析、項目分析、獨立樣本t檢定與進行檢測。20-29歲單身女性、個人平均月收入30,001-40,000元、學歷以大學、職業是學生、居住地台北縣市、旅遊停留時間61-90分鐘、一年內造訪安平次數為第一次、機車為主要交通工具居多。休閒涉入中「吸引力」與「自我表現」對地方依附與滿意度皆呈現正相關，休閒涉入「中心性」則對地方依附與滿意度皆為負相關。因此，舉辦活動應融入遊客自我表現此特性，藉以增加古蹟旅遊對年輕人吸引力進而提高滿意度。地方依附中「地方認同」與「地方依賴」對滿意度皆為負相關。遊客多數為第一次造訪安平，故難產生地方認同與地方依賴有關。「公眾關係」對服務設施為負相關，「公眾關係」對旅遊滿意度、環境品質滿意度皆為正相關。建議古蹟管理單位，應重視遊客公眾關係情感層面如多舉辦公眾性活動。 關鍵詞： A Study on the Relationship of Visitor’s Place Attachment, Leisure Involvement and Satisfaction for Heritage Tourism: A case on AnPing Fort of Tainan City Shin-Hsin Tseng1, and Ming-Tsung Lee2 1Graduate student, Tourism and Hospitality Management Graduate School, National Kaohsiung University of Applied Sciences, Kaohsiung city, 807, Taiwan 2Assistant Professor, Tourism and Hospitality Management Graduate School, National Kaohsiung University of Applied Sciences, Kaohsiung city, 807, Taiwan Abstract The subject of this paper is to study the relationship and affection of satisfaction between the place attachment of tourist and leisure involvement of heritage tourism. The object of this study is mainly the tourist of AnPing Fort. A total of 303 effective questionnaires are received. The analysis was conducted by SPSS 12.0 and LISREL 8.80. According to the research purposes and in order to test and verify the hypothesis, the descriptive statistic, reliability analysis, item analysis, independent-samples T-test, exploratory factor analysis, and structural equation modeling to analyze the diversity of the data collected. Tourists of the AnPing Fort are mostly single female, whose age is 20-29, salary is 30001-40000 a month, academic background is Bachelor degree/Graduated degree or a full-time student, living in Taipei City or Taipei County, staying for 61-90 minutes in heritage tourism, visiting AnPing once a year and traveling mostly with scooters. The result appears that involvement of attr