国际商务礼仪Unit 6 Business Card Etiquette.ppt

Unit Six. Business Card Etiquette Focal Points The roles of Business Cards Business cards?are?cards?bearing business?information?about a?company?or?individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name,?company affiliation (usually with a?logo) and contact information such as?street addresses,?telephone number(s),?fax?number,?e-mail?addresses and?website. It can also include?telex,?bank account?and?tax code. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design. Contents: Business Card Etiquette How to Exchange Business Cards International Business Card Protocols Business Card Business card style and content Business card protocol Lead-in Business Card What is Business Card? Business Card Etiquette It refers to the business protocols of exchanging business cards, which makes you the most positive and lasting impact possible. Lead-in Lead-in Business Card Etiquette An inexpensive, internationally recognized means of representing yourself to business associates and of conveying contact information to them. Business Card Etiquette Preparations Leave office with a case filled with your own business cards. Right Protocol In many cases, you can ask for a card from someone you just met. It is expected that you will exchange cards with everyone you meet. Business Card Etiquette Only One Card To keep the exchange personal by only giving and receiving one business card. Respect When you hand your card to someone or when someone gives you their card, handle the cards with care and respect. How to Exchange Business Cards Business cards are frequently used during sales calls (visits) to provide potential customers with a means to contact the business or representative of the business. Wait to be