_统一企业公司在的大陆企业策略运筹与组织运作之研究.pdfVIP

商管科技季刊 第四卷 第一期 民國九十二年 91 Commerce Management Quarterly, Vol. 4, No.1, pp. 91 ~ 123 (2003) 大陸台商集團企業策略運籌與組織運作之研 究─以統一集團與頂新集團為例 A STUDY ON THE STRATEGIC PLANNING AND ORGANIZATIONAL OPERATIONS OF TAIWANESE GROUP ENTERPRISE IN MAINLAND CHINA: CASE STUDY ON UNI-PRESIDENT AND TING HSIN INTERNATIONAL GROUP 張淑昭 李啟誠 謝屏 國立成功大學企業管理學系 Su-Chao Chang Chi-Cheng Lee Ping Shie Department of Business Administration National Cheng-Kung University 摘 要 近幾年來，台商西進大陸與組織集團化對台灣經濟與兩岸三地的互動產生了深遠 的影響，有鑑於此，本研究針對大陸台商集團的營運發展、策略運籌與組織運作加以 深入探討。本研究係屬探索性研究以定性分析為主，以統一、頂新集團為研究對象， 透過人員訪談、資料收集及文獻的整理，歸納出個案公司在中國大陸實際營運過程中 環境因素對策略運籌與組織運作之影響、互動關係及結果，進而發展命題與原則。 本研究發現大陸台商集團企業為了降低環境的不確定性與資源依賴程度，會採取 不同的策略，而這些策略運籌不僅影響組織結構與設計，同時組織亦進而採取行動掌 控環境。 關鍵詞：集團企業、策略運籌、組織運作 ABSTRACT Recent years, many Taiwanese enterprises enter Mainland China and organize their group into global structure, which make great influence on the interaction between Taiwan and R. P. China. This study focus on the formation of business group, strategy and their way of organizational operations. Based on exploratory study. Objects were chosen as Uni-President and 92 第四卷 第一期 商管科技季刊民國九十二年 Ting-Hsin Group, by the methodology of interview, data collection and literature. The thesis and principles were found mainly from the environmental factors which influence the object’s strategy formation and organizational operations on the interaction and results in their management in China. We also found that they took different s