河南省杞县2017高考英语一轮复习 阅读理解九月选编（一）.docVIP

河南杞县2017高考英语阅读理解九月选编（一） 阅读下列短文, 从给的四个选项 (A、B、C和D) 中, 选出最佳选项。 体裁：记叙文　话题：热点关注　时间：7分钟 Does style really sell? How can the appearance of a product be more important than what it does? The battle between form and function rose again when James Dyson，British inventor of the Dyson vacuum(真空) cleaner that has sold in millions around the world，resigned as chairman of Londons Design Museum.It is widely believed that Mr.Dyson felt that the museum put too much stress on style at the expense of serious industrial design. Mr.Dyson accused the museum of not keeping true to itself.He may be right，but these days，museums everywhere can no longer afford to be unique centers of scholarship and learning.Among competition for sponsorship，they must use exhibitions of populist culture，nice cafes and shops or，best of all，a new building by Frank Gehry to increase visitor numbers. On the one hand，some producers can be too old-fashioned and too concerned with the importance of product engineering and the functionality of their goods.On the other hand，there are those who believe that how a product looks is more important.Design is indeed a broad term，involving both function and form.Typically，in any given product area，it changes from the former to the latter.Clothing is a good example.But surely you would have to be a very shallow person to think somethings appearance is more important than what it does. Today nearly all goods at any given price point do much the same job.So almost the only way producers can differentiate their products from those of their competitors is to create some sort of emotional connection with the consumer，which could be through the visual appeal of the product or its packaging，or the imagery(意象) created by advertising.And what of the Dyson vacuum cleaner? Mr.Dyson may believe that people buy these machines because of the graphs showing their superior suction，but most vacuum cleaners do a good job；the main reason people pay extra for a Dyson is that it is a vacuum clea