Business-to-Consumer.pptVIP

Business-to-Consumer Presented by Stacey Riegel Spring 2003 Business-to-Consumer Defined The Business Side The Customer The Business/Customer Relationship B2C and the Real World Exercise Summary Reading List What is Business-to-Consumer? B2C E-commerce E-business E-tailing B2C = 10% B2B = 90% The Business Side Benefits Vs. Challenges The Market Needs of the Consumer Continuous Research Benefits to B2C Reduce Intermediaries Reduce Labor Costs Shorter Transaction Times Improved Customer Service Expanded Market Challenges Costly Organization Wide Commitment Continuous Change New Interme