Unit 1《Advertising》-welcome to the unit课件 牛津译林版必修4.pptVIP

ks5u精品课件 Unit 1 Advertising Welcome to the unit * * * Brain storming Are you interested in advertisements? Why do you like them? Do you think some of them are well-designed? If you have the chance, do you want to be an ads-designer? Suppose you are an ads-designer, how will you design your advertisement? Pair work Talk about the pictures on page 1 What image(s) can you see on each poster? What can you read on each poster? What does each poster try to tell us? There is hope for us all! Types of advertisements Commercial advertisements To promote a product or service Public service advertisements (PSAs) To educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福) 雀巢咖啡 The taste is great. 味道好极了。 麦当劳 I lovin it! 我就喜欢！ 三星电子 feel the new space. 感受新境界。 百事可乐 the choice of a new generation. 新一代的选择。 IBM no business too small, no problem too big.没有不做的小生意，没有解决不了的大问题。 东芝电子 take toshiba, take the world. 拥有东芝，拥有世界。 麦斯威尔咖啡 good to the last drop. 滴滴香浓,意犹未尽 。 雪碧 obey your thirst. 服从你的渴望 。 经 典 英 文 广 告 Group work Here I have several advertisements for you, you may choose whichever you like. Please form into small groups and you are supposed to design them in your own way. persuasive presentation let’s go It’s your chance! homework Get more information about ads. Preview reading. * *