论娃哈哈企业战的略抉择管理.docVIP

目录 论娃哈哈企业的战略抉择管理·····················2 前言···········································3 绪论··································4 文献综述······························4 分析论点······························5 提出改进意见··························6 结论··································7 参考文献·······································8 论娃哈哈企业的战略抉择管理 中英文摘要 企业发展战略就是企业为寻求和维持持久竞争优势而作出的有关全局的筹划和谋略，企业要在激烈的市场竟争中适应环境的变化，准确、有效地把握在境变化中不断涌现的机遇和商机，并不断得到发展壮大，必须有明晰的企业发展战略本文从企业战略管理的基本理论出发，应用企业战略管理的分析模方法，结合及汽车散热器制造业的行业特点，对法拉达公司在新经济形势下的企业发展战略进行研究，从而确定适合公司发展的发展战略及实施发展战略的措施，为公司的下一步发展指明了明确的方向。 关键词：；；发展战略 Abstract: The global plan and strategy of enterprise development strategy is the enter seek and maintain a lasting competitive advantage of enterprises, to adapt to environmental changes in the fierce market competition, accurately, effectively grasp the emerging in the environment change in opportunities and business opportunities, and continue to develop, must have the enterprise development strategy clear. This paper starts with the basic theory of enterprise theory, analysis method of strategic management of enterprises with the application, and auto radiator manufacturing industry character, the company in the new economic situation of enterprise development strategy research, in order to determine the development strategy for the development of the company and the implementation of the strategy of developing measures,points out a clear direction for the further development of the company. Key words: miss you enterprise; index; competitive advantage; development strategy 前言 为什么多数中国企业的扩展是失败的？中国企业如何走出目前的增长环境？随着国际企业的大举进入，中国企业将如何面对日益激烈的竞争？这些是所有中国企业都必须正式的问题，是无法回避的问题，回避便意味这失败，意味着死亡！战略在近两年来已经成为中国企业关注的重心之一，如何制定适应企业发展的战略并有效执行是一个值得推敲的问题！ 第一章 绪论 1.1选题背景 随着经济全球化进程的加速和现代科学技术的快速发展，作为一种先进的产业组织模式和经济管理技术，成为二十一世纪极被广泛认为是娃哈哈在企业文化建设中仅局限与对企业内部进行企业核心价值观的传播， 这使得外界无法了解进而认同我们企业的核心理念，这样是不能达到企业文化建设的目的的。所以娃哈哈必须加强对外宣传企业核心理念，让更多的人了解并认同娃哈哈企业。 娃哈哈通过制度建设、树立典型、学习和推广来培育员工认同企业的核心价值观，忽视了企业管理者，