沃尔玛春节促销活动策划(经典).docVIP

沃尔玛2011年春节促销活动策划书（经典） 目录 一、活动背景·············································3 二、活动目的·············································3 三、活动时间和地点·······································3 四、活动准备·············································3 五、活动展开·············································3 （一）整体活动···········································3 1、许愿树················································3 2、新年惊喜换购价········································4 3、噼里啪啦迎新年········································4 4、购物赠马克杯---感受时刻温馨···························4 5、一谏值千元---倾听您心声·······························4 （二）分类促销···········································5 1、食品促销··············································5 2、日用品促销············································6 3、化妆品促销············································6 4、电器促销··············································7 六、活动效果预测·········································8 活动背景 春节是中国民间最隆重最富有特色的，在这一天人们举家团圆、共贺新春，迎禧接福、祈求丰年。也是在这一天，人们走亲访友、礼尚往来！我们的春节促销活动就是在这样一种浓浓的节日氛围下热闹开场以年货为主打，综合各类礼品、干货、休闲食品、粮油面制品、饮料、酒品、休闲食品、糖果超市品陈列春节商品应该以堆头的形式陈列，堆头要就强大的冲击力，要有气势，要注重堆头的造型，可以用中国传统的喜庆形象来设计。 迎合顾客购物心理（大批量购物、一站购物），体现我们的经营特色，从而提高客单价，提升销售。每款机均比原价降100~150元左右，甚至个别型号降幅达200~300元。每天前5名反现金50元和个别型号每天限量销售（凭当日开出发票证明量已售完）的方式，来引诱消费者第一时间前来购买，起到轰动效应1）品。分为实物和非实物。 A．实物：如、剃须刀T 恤、手表、酷夏太阳眼镜、台历等。 B．非实物：如：。 精品资料网（） 50万份精华管理资料，3万多集管理视频讲座 精品资料网（）专业提供企管培训资料