产业动态与全球市场分析[53p].PPTVIP

Consideration Regarding Pruning Market growth rate and share of market Is market penetration possible for us? Are marketing costs increasing more than revenue? Are there opportunities for our other products on the market? Share of key customers’ purchasing budget Are our customers’ businesses growing or declining? Are our customers loyal to us? Are we loyal to them? Can we supply our key customers with other products? Can we build relationship with them? Rate of technological change within the market Customer Value Analysis (CVA) What is our net gain in serving this particular customer? Cre