2016-2017学年高中英语 Unit 1 Advertising Period One Welcome to the unit Reading讲义 牛津译林版必修4.docVIP

Unit 1 Advertising Period One Welcome to the unit Reading Advertising Advertising is only part of the total sales effort，but it is the part that attracts the most attention.This is natural enough because advertising is designed for just that purpose. The simplest kind of advertising is the classified ad.Every day the newspapers carry a few pages of these ads；in the large Sunday editions there may be several sections of them.A classified ad is usually only a few lines long.It is really a notice or an announcement that something is available. Newspapers also carry a large amount of display adv