History of Television University of Notre Dame圣母大学电视史.pptVIP

History of Television Who invented the telegraph? Who invented the telephone? Who invented radio? Who invented television? History of Television Electronic media is important because: We spend so much time with it. Only one more daily activity takes up more of our time. It helps create and support icons of pop culture It provides shared experiences It is the primary ambassador of American culture It shapes our language, our values, our political, social and religious beliefs, our fashion sense and our lifestyle. History of Television We need to be media literate to understand its impact on our lives and to become discriminating consumers who can make good media choices. History of Television Communication is an essential part of being human. We live to express ourselves, especially to each other. We have always found ways to send messages to each other. Point-to-point communication refers to one signal sent to one receiver. Mass communication is sending one message to many different receivers. History of Television Why do we call it broadcasting? How are television and radio different from newspapers, books and magazines? History of Television Radio emerged as a maritime service during World War I. Early radio was simply a means of point-to-point communication. In 1920, Congress allowed private citizens to use radio waves, setting the stage for radio broadcasting to become a commercial and entertainment enterprise. Congress sanctioned a private monopoly – GE, ATT, Western Electric and the United Fruit Company to control radio. The five combined their patents to form RCA. “Messages” could now be sent to a large number of people simultaneously. Radio became America’s second mass medium. History of Television The Radio Act of 1920 set guidelines for the new industry and established three key components that still exist today: The Spectrum is a national resource – individuals do not own frequencies – they license their use from the federal government. Lice