BEChighermodule4高级商务英语试题.ppt

MODULE 4 Business Topic The art of selling MODULE4 MODULE 4 4.1 The art of selling 4.1 The art of selling 4.1 The art of selling 4.1 The art of selling 1. quotations-understanding Personality Cheerful disposition性格 Mental ingredient: imagination, creation, initiatives, presence of mind… Patience and perseverance Courtesy Complete knowledge about the products, company and the customers 2. successful sales: price, product feature, or emotional benefit 4.1 The art of selling 4.1 The art of selling Ex. 5 the main reasons for a customer deciding not to buy a product or