OSS Business Model Oregon State University开源软件的商业模式俄勒冈州立大学.pptVIP

OSS Business Model Presented By: Tyler Murdoch Hien Nguyen Wolfgang Mader Introduction Identify Key Models Explanation of how each model works within a business Examples of businesses that are both successful and unsuccessful using these models Financial standpoint The sustainability of the models Open Source Business Models There are 8 widely used open source business models Support Seller Loss Leader Widget Frosting Accessorizing Service Enabler Sell it, Free it Brand Licensing Software franchising Business Models Support Sellers: aka (Give Away the Recipe, Open A Restaurant“) In this model, you (effectively) give away the software product, but sell distribution, branding, and after-sale service Induce demand based on effectiveness of the distribution of your software Good example is Red Hat Red Hat Provide enterprise operating systems, and related software and services based on Linux open source technology for various enterprises. Enables its Red Hat enterprise technologies to be updated, configured, provisioned, and monitored. In addition, the company offers various training courses, consulting services for IT deployment, production support, technical account management, and custom engineering and support services. Red Hat Stock Red Hat’s Financial Development Business Model Loss Leader: In this model, you give away open-source as a loss-leader and market positioner for closed software Use OSS to draw customers in while advertising closed software Example of this is Mozilla by Netscape and IBM’s software suites Netscape This model has been used by Netscape through Netscape Communicator and it provided the source code for the browser to the Mozilla community The open-source product generates little or no revenue, but providing the product makes it likely that customers will buy other products that are sold in the Communicator suite Unfortunately Netscape’s managers had a ‘Just show up’ attitude while Microsofts internet explorer was becoming