Recent Developments in Data Warehousing cs数据仓库技术的新发展.furman.pptVIP

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Recent Developments in Data Warehousing cs数据仓库技术的新发展.furman.ppt

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Recent Developments in Data Warehousing cs数据仓库技术的新发展.furman

* Time is always a dimension in a dimension table. * Facts in fact tables are the numerical values that are associated with the dimensions. * The primary keys in the dimension tables have corresponding keys in the fact table. * The users of warehouse data differ in the jobs they perform, information needs, computer skills, need to analyze data, etc. These differences impact the applications and tools that they are given. * A large number of tools and applications use warehouse data. Data mining, which is often associated with data warehousing, is just one of them. Managed query environments (e.g., Cognos, Business Objects) are commonly used but are not discussed in most DSS classes as much as they should. * Portals are becoming common in organizations. They provide a seamless way for employees to access and integrate a variety of information that is customized for their needs. * Most people have an interest in how the gaming industry operates. Harrah’s has done an industry leading job of using customer information. Details of the Harrah’s story are in “Harrah’s High Payoff from Customer Information,” which is included as a case study on the Teradata University Network. * WINet sources data from three primary systems, which are used to feed an operational data store and a data warehouse. The ODS and the data warehouse are used in an integrated manner. WINet provides an excellent example of a comprehensive data warehousing architecture. * Over 20 million offers to attend a Harrah’s casino are made each year. Predictive modeling and test marketing are used to determine who to make offers to and what the offers should be. * The Total Rewards card is used to record customer gaming information and for customers to receive their loyalty card benefits. * Harrah’s uses “closed loop marketing.” The results of test marketing and marketing campaigns are retained and used to design future campaigns. * Depending on the customer and the customer’s place in the custome