Service Strategy and Market Position服务策略与市场定位.pptVIP

Chapter – 3 Service Strategy 3 Service Management (5e) Operations, Strategy, Information Technology By Fitzsimmons and Fitzsimmons 3-* Formulate a strategic service vision. Discuss the competitive environment of services. Describe how a service competes using the three generic service strategies. Discuss the service purchase decision. Discuss the competitive role of information in services. Explain the role of the virtual value chain in service innovation. Discuss the limits in the use of information. Categorize a service firm according to its stage of competitiveness. Conduct a data envelopme