Sampling and Units of Analysis University of Hawaii 夏威夷大学分析取样及分析单位.pptVIP

Sampling and Units of Analysis Making the Basic Decisions for a Content Analysis Project Basic Considerations Content analysis requires sufficient data desired content may be scattered thinly analysis may require large volume of data Absence is as important as presence need to compare presence with absence need to understand context of presence Finding the right balance how much data the research requires what is feasible for one person to do When and Why to Sample each unit of data source is fairly small data source extends over a long time data source contains way too much you are interest