ServiceBased Software Models Mironov基于服务的软件模型米罗诺夫.pptVIP

Issues in Shifting from a Product-Based Business Model to a Service-Based Model Rich Mironov Berkeley-Tekes Innovation in Services Conference, 28 April 07 Thesis: Service-Model Thinking Most software firms use product-based models Up-front software licensing Customer responsible for deployment and operation Firms struggle to understand and adopt service models Demands new thinking and skills Entirely new Operations function; reconceived marketing But growth of service business models is fueled by… Visible successes (e.g. SalesF) Massive venture investment in service models Broadband connect