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The BALANCED SCORECARD Tiwakorn平衡计分卡 tiwakorn
? 2000 The Balanced Scorecard Collaborative, Inc. and Robert S. Kaplan. All rights reserved. The Balanced Scorecard:A Good Idea in 1992 The Balanced Scorecard:A Great Idea by 2002 50% usage in Fortune 500 Harvard Business Review “Hall of Fame” 50,000+ BSC on-line members Balanced Scorecard Hall of Fame Implemented Strategies and Achieved Breakthrough Results… Fast Question:How can complex organizations achieve results like this in such short periods of time? A Gap Exists Between Mission-Vision-Strategy and Employees’ Everyday Actions The Balanced Scorecard Links Vision and Strategy to Employees’ Everyday Actions The Principles of a Strategy-Focused Organization Principles of the Strategy Focused Organization:TRANSLATE THE STRATEGY TO OPERATIONAL TERMS The Complete Balanced Scorecard Strategy Map Mobil NAMR Strategy Map New Source of Revenues and Customer Loyalty Attractive Convenience Store The Balanced Scorecard Framework Is Readily Adapted to Non-Profit and Government Organizations The Mission, rather than the financial / shareholder objectives, drives the organization’s strategy Boston Lyric Opera Strategy Map Medical Readiness for the Transformed Army Army Medical Command Strategy Map Goal 1: Project and Sustain a Healthy and Medically Protected Force Several Different Types of “Balanced Scorecards” Have Emerged in Practice A KPI Scorecard: The Four “P’s” What’s missing from the 4P’s KPI scorecard? A Good Balanced Scorecard Tells the Story of Your Strategy Every measure is part of a chain of cause and effect linkages All measures eventually link to organizational outcomes A balance exists between outcome measures (financial, customer) and performance drivers (value proposition, internal processes, learning growth) The Principles of a Strategy-Focused Organization Principles of the Strategy-Focused Organization: LINK AND ALIGN THE ORGANIZATION AROUND ITS STRATEGY Principles of the Strategy-Focused Organization: LINK AND A
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