This Business Called Learning ALEX这项业务叫做学习亚历克斯.pptVIP

This Business Called Learning Advertisement Campaign Giggle Gum Write and illustrate an advertisement for Giggle Gum Identify three purposes for the advertisement Distinguish appropriate moods to reach the chosen audience Create a suitable campaign for public relations purposes Written and Illustrated Advertisements Writing Advertisements: Follow the rules for writing and grammar Use expanded vocabulary Incorporate “catchy” words and phrases Illustrated Advertisements: Bright and “catchy” colors Pictures showing true depictions Positive images and thoughts Identify Purposes for the Advertising Introduce the product to the general public TV spots Radio PSA Printed flyers, brochures, articles Create a popular and positive image of the company Family-oriented Community driven Appropriate Moods for the Audience Cheerful Positive Inviting Assertive Corporate Create a Suitable PR Campaign Timeliness Dissemination of information Public representatives After hours contacts Staffing/Cost Conclusion: Types of advertisements Purpose of advertisement Audience and mood Suitable campaign * * ?2004 md sherman person *