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The Roaring 20s – “The Ballyhoo Years” Dr. Kevin Witherspoon Lander University Economic Prosperity Conditions: World War I Mass production Expertise and professionalism Automobile industry Related industries 1929, 23 mil. Cars Center of life Detroit Henry Ford, River Rouge General Motors Economic Prosperity Conditions: Credit Stock market Coolidge Hoover New industries Wealthy 1929, top 36k = 12 mil. poorest Economic Prosperity Credit Banks Mortgages Margin lending Unions Department stores Economic Prosperity Advertising 1927, $1.5 bil. Human desires Ad campaigns Endorsers Listerine Economic Prosperity Other industries Business as a business Religion Bruce Barton The Man Nobody Knows Approaching Modernity Radio Hobby Dempsey-Carpentier Sports Beauty Changing Morals Flappers Dresses Bob haircut Cosmetics Feminine ideal Dancing Smoking Drinking Petting and necking Divorce Changing Morals Moral shift: World War I Women’s movement Freedom Appliances Work Sigmund Freud Prohibition Automobile Sex magazines The Ballyhoo Years Conditions: Mass production Media Headlines The Ballyhoo Years Fads Mah Jong Crosswords Richard Simon Dictionaries Trivia Bridge The Ballyhoo Years Headlines Floyd Collins 1925 Scopes Trial 1925 Admiral Byrd Aimee Semple McPherson Rudolph Valentino Charles Lindbergh 1927 The Ballyhoo Years Headlines 1927 floods Sacco and Vanzetti 1928 election Depression Golden Age of Sport Bobby Jones Knute Rockne Gertrude Ederle Red Grange Babe Ruth Jack Dempsey Summer for the Gods Discussion in groups (15-20 minutes) Summarize your section; describe what the other readers need to know about your section Answer the questions listed in the assignment *Identify the MOST important point made in your section of the book Questions for the everyone: What can you learn from this book about the process of doing/writing history? What has the author done well, or not well? What do you th