The Wisdom of Ratbert赖伯特的智慧. John Wiley Sons.pptVIP

The Concept of Strategy The role of strategy in success A framework for strategy analysis The evolution of strategic management Corporate strategy and business strategy Strategy making: Design or process? The role of strategy Components of Success What is Strategy? Distinguishing strategy from tactics: Strategy is the overall plan for deploying resources to establish a favorable position. Tactic is a scheme for a specific maneuver. Characteristics of strategic decisions: Important. Involve a significant commitment of resources. Not easily reversible. The Basic FrameworkStrategy: the Link between the Firm and its Environment Strategy Making : Design or Process? Strategy Making Processes within the Company: Multiple Roles of Strategy The Role of Analysis Strategy analysis improves decision processes, but doesn’t give answers. Strategy analysis assists us to identify and understand the main issues. Strategy analysis helps us to manage complexity. Strategy analysis can enhance flexibility and innovation by supporting learning. * PRESENTATION SLIDES To accompany: Contemporary Strategy Analysis (6th edition, Blackwell Publishing, 2008) Robert M. Grant Assisted by Kate Grant OUTLINE Clear delineation of individual roles. Alignment of incentives with team goals. Nurturing esprit de corp Tight control. Long-term commitment. Effective propaganda. Inspirational leadership. Commitment and discipline. Charismatic leadership. Team building. Attention to detail. IMPLEMENT- ATION Systematic development of individual stamina and team capabilities Recognized economic and military weaknesses and core political strengths Recognized limited raw talent. Exploited strengths in self-promotion, product development relationship management RESOURCE APPRAISAL Diagnosis of the physical, psychological and strategic determinants of individual and team performance Intimate knowledge of terrain Understanding U.S. political system. Identified emerging trends in popular culture. Understo