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SISU E-TEAM WORKSHOP An Overview of E-Commerce Objectives: To understand what E-commerce is; To make case studies. Questions for homework checking:  1. What is the Internet? 2. What is WWW? 1. What is the Internet?  The Internet: The Internet is an open world-wide communication network, linking countless computer networks through a mixture of private and public telephone lines. 2. What is WWW?  WWW: WWW is the short form of the World Wide Web. It is a collection of linked documents, or pages, that span the Internet. What is E-commerce? In a narrow sense (or verbal meaning): Electronic commerce is defined as the use of electronic transmission mediums (telecommunications) to engage in the exchange, including buying and selling, of products and services requiring transportation, either physically or digitally, from location to location. What is E-commerce? Case study: In a broad sense: E-commerce can also be defined as any kind of business-related activity—transaction of tangible goods or intangible goods taking place over a computer network. At the same time, it provides internal and external efficiencies for firms, their partners and suppliers, and customers. Meanwhile, it creates value by managing information and developing customer relationships that extend beyond a simple, cut-and-dried transaction. Case Study: E-commerce in China E-commerce is not a new concept; E-commerce has a great potential in China; E-commerce is in action. E-commerce is not a new concept. In the late 20th century: ATM (Digital Cash, Electronic Funds Transfer) Kiosk Automat/dispenser E-commerce has a great potential in China. E-commerce is in Action (Two Cases ) E-Counter – PG in China E-Business—an integrating solution for Bishan’s “Western Town of Shoes” PG E-counter A brief introduction to the e-service at the Olay counter: CRM ERP (source:宝洁电子柜台蓄势移动商务 ，21世纪经济报道，2001 年12月17日 ） The Largest Online Shoe Storefront—Bi Shan Shoe Town Overvi