微观经济学_MicroeconomicssixtheditionBilingualteaching_清华大学出版1课件.ppt

96 26 59 63 64 65 69 70 71 72 73 74 75 76 77 78 79 80 81 83 84 84 66 85 86 87 88 89 90 91 92 93 93 4 4 5 5 6 7 27 31 35 8 9 10 36 41 45 12 13 17 15 22 24 25 26 34 44 49 50 51 54 55 58 26 11 12 17 17 18 19 20 21 21 21 21 21 21 22 25 25 26 24 23 27 13 13 14 14 16 30 30 31 1 1 2 3 Chapter 2: The Basics of Supply and Demand Slide * More Exercise Try to compare the elasticity of demand for point A,B,C in magnitude. Q P 0 a b c Chapter 2: The Basics of Supply and Demand Slide * More Exercise Try to compare the elasticity of demand for point A,B,C in magnitude. ABC D1 D2 D3 A-D1 B-D2 C-D3 Q P 0 Chapter 2: The Basics of Supply and Demand Slide * Homework It is estimated that the elasticity of demand for a company is 1.2 and income elasticity of demand is 3.This year the quantity sold is 80 units.The company predict that the real income of household is going to increase 10% next year.What is the quantity sold next year if the company increase its product’s price by 5%?If the company just want to increase its output by 5% next year,how to adjust its price of product? Chapter 2: The Basics of Supply and Demand Slide * Answer for homework 实际收入增加10%,销量增加30% 公司提价5%,销量下降6% 预计:80*(1+24%)=99.2 居民收入增加10%,销量增加30%,则提价要使销量减少25%,提价百分比为: ΔP/P=ΔQ/Q/1.2=25%/1.2=20.8%. Chapter 2: The Basics of Supply and Demand Slide * Reference 1.王志江,相关产品的最优价格调整策略 , 《系统工程理论与实践》2000年第1期 2.王志江,需求变动下企业产品价格的动态调整 , 《系统工程理论与实践》2000年第 4期 Chapter 2: The Basics of Supply and Demand Slide * MULTIPLE CHOICE A supply curve reveals a) the quantity of output consumers are willing to purchase at each possible market price. b) the difference between quantity demanded and quantity supplied at each price. c) the maximum level of output an industry can produce, regardless of price. d) the quantity of output that producers are willing to produce and sell at each possible market price. Chapter 2: The Basics of Supply and Demand Slide * MULTIPLE CHOICE Sugar can be refined from sugar beets. When the price