UNIT Advertisingleadin.pptVIP

Warm-up Activity Advertising Unit 3 智慧演绎，无处不在。 Motorola: Intelligence everywhere. 服从你的渴望。 Sprite: Obey your thirst. 滴滴香浓，意犹未尽。(麦斯威尔咖啡 ) Maxwell：Good to the last drop. Nike: Just do it. 只管去做。 渴望无限。 Pepsi-sports wear: Ask for more. 追求完美永无止境。 (凌志汽车) Lexus: The Relentless Pursuit of Perfection. 拥有东芝，拥有世界 Take TOSHIBA, take the world. Public Service Advertisement  Public Service Advertisement Public Service Advertisement Public Service Advertisement 大宝 天天见 神州行 我看行 恒源祥 羊羊羊 黄金搭档 过节送礼 大运摩托 风驰电掣 美要亮(靓)妆 人要衣装 一颗永流传 钻石恒久远 利朗商务男装 简约不简单 收礼还收脑白金 今年过节不收礼 Now the class is divided into 5/6 groups. In turn each group will give an ad slogan until no more slogans can be provided. Directions: A. Compete to see how much we know about Chinese ad slogans. You would find how deeply we are influenced by ads. Step1 Lead-in Matching Game Match the slogans(广告语，标识语,口号) with the product or company. Step1 Lead-in Group Work Start ahead. Connecting people Don’t leave home without it. Elegance is attitude. Impossible made possible Behind that healthy smile, there ’s a Crest kid. Beyond your imagination. Nokia American Express Credit Card Cannon Rejoice Longines Korean Air Crest toothpaste Group Work The ultimate driving machine Every time a good time. We do chicken right. Because you’re worth it. Your potential, our passion For next generation Pepsi- cola McDonald’s BMW Kentucky Fried Chicken (KFC) Microsoft L’Oréal Group Work Advertising Is Everywhere Advertising appears in the most obvious and the most unlikely places. Make a list of places or things or events where ads appear—excluding newspapers, magazines, television and radio. The group that comes up with the most places wins. Group Work Reference: We can find advertisements : on billboards(户外广告牌); on the walls of stores; on and in buses, trains or ships; on bills and posters; on the Internet; Group Work on balloons in the sky; on entrance tickets; on shopping bags;