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The Pragmatic Analysis of Public Slogans ----A Case Study By Wang Qian Under the Supervision of Professor Chen Xinren Submitted in Partial Fulfillment of the Requirements For the Degree of Bachelor of Arts English Department School of Foreign Studies Nanjing University April 2008 Acknowledgments I would like to express my sincere thanks to all the teachers in the English Department of the School of Foreign Studies who have taught and helped me during my four-year study in NJU. First and foremost, I would like to express my gratitude to my supervisor, Professor Chen Xinren, who led me into the fantastic world of Pragmatics and showed me the path to its academic studies. I am deeply indebted to Professor Chen for his consistent support throughout the composition of this thesis: from the choice of the topic to the adjustment of the whole structure. Without his guidance and creative ideas, this thesis would not have been possible in its present form. My heartfelt thanks also go to Professor Zhou Dandan, whose academic consciousness and respectable patience benefited me enormously through her course on research methodology and writing. Finally, I would like to thank my parents and my close friends for their invaluable love and sustained encouragement during the whole of writing. Abstract Public slogans that reflect all aspects of residents’ life exist everywhere in towns and cities in China. As a form of language intended to do things, slogans must have its pragmatic function. In order to investigate how the use of public slogans reflects and builds the reality of the social development, the author collected more than a hundred public slogans in Zhangguo Town, Jiangsu Province. Through a theme distribution analysis, the study found that economy development and spiritual civilization enhancement were two major social orientations of the town. It also revealed,