Chapter 04 Channels of Distribution讲解.pptVIP

工商导论·第四章 分销渠道 * Physical Distribution物流the physical movement of merchandise from the producers to the intermediaries and finally to the consumers, involving transportation, material handling, order processing, storage, inventory control and protective packaging Modes of Transportation 运输方式 Rail 铁路 offer low-cost rates for hauling heavy, bulky goods in large quantity. Truck 卡车 move the goods quickly and go wherever there are roads. Pipeline 管道 transport oil and natural gas Water 水运 the cheapest mode of transportation, particularly suitable for low-cost bulk cargoes. Air 航空 suitable for goods that are perishable, or of high value, or in need of prompt delivery. Material Handling and Storage 货物搬运和存储 move the goods to desired positions for storage by forklifts, conveyer belts, cranes and other equipment. Storage provides time utility by holding the goods from the time they are produced to the time they are needed by consumers 工商导论·第四章 分销渠道 * 铁、公、水、空、管五位一体 工商导论·第四章 分销渠道 * 工商导论·第四章 分销渠道 * 工商导论·第四章 分销渠道 * Nature of logistics Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit. Getting the right product in right quantity to the right customer in the right place at the right time. 工商导论·第四章 分销渠道 * 原产地 Original Country/Region 发货人 Shipper 集货中心 Consolidation center 客户配送中心 Customer DC 门店 Store 分拆/分拨中心 De-Consolidation center 在途 In transit 目的地 Destination Country/region manufacturers wholesalers retailers consumers suppliers Logistics Facilitation 工商导论·第四章 分销渠道 * Categories of Logistics 供应物流 Supply logistics 为生产企业提供原材料、零部件或其他物品时，物品在提供者与需求者之间的实体流动。 生产物流 Production logistics 指从原材料购进,车间生产,半成品与成品的周转直至送到成品库的物流全过程. 销售物流 Distribution logistics 生产企业、流通企业出售商品时，物品在供方与需方之间的实体流动。 工商导论·第四章 分销渠道 * Categories of Logistics 回收物流 Returned logistics 不合格物品的返修、退货以及周转使用的包装容器从需方返回到供方所形成的物品实体流动。 废弃物物流 Waste material logistics 将经济活动中失去原有使用价值的物品，根