leadershipistheatre.docVIP

Leadership is Theatre Book by David M. Boje Publisher: Tamaraland (Las Cruces, NM), 2005 Chapter 11: Tamara-land and Leadership in Storytelling Organizations Stories of the Storytelling Organization:?A postmodern analysis of Disney as Tamara-Land1 by David M. Boje 2 Published in Academy of Management Journal. August 1995, Vol. 38 (4): 997-1035NOTE: This is a pre-publication copy, please consult AMJ for the original version.?Please feel free to use for class projects or training in storytelling or methods, with proper citation. Menu to your left contains more current TAMARA items. INDEX TO KEY TERMS STORY THEORYStories Tamara Storytelling Discipline Storytelling Organization? TYPES OF DISCOURSEdiscourse premodern discourse modern discourse postmod discourse official discourse DISNEYDisney - as a Storytelling Organization Premod Disney Mod Disney Postmod Disney? MORE TERMS Plurivocality ? ANALYSIS Deconstruction Voices Marginalizations Totalisms Universalisms Essentialisms Panoptic Gaze MethodsReferences Footnotes1 2 ? ? Abstract Walt Disney enterprises are theorized as a storytelling organization in which an active-reactive interplay of premodern, modern, and postmodern discourses occur. A postmodern analysis of these multiple discourses reveals the marginalized voices and excluded stories of darker side of the Disney legend. Tamara, a play that is also a discursive metaphor, is used to demonstrate a plurivocal (multiple story interpretation) theory of competing organizational discourses. Subsequent sections address storytelling organizational theory, analyses of official accounts of Disney enterprises, and less well-known, even contrary, accounts. The implications for postmodern theory and future storytelling research projects are discussed.? return to index PRE-TEXT Who is better known, Jesus Christ or Mickey Mouse? Walt Disney enterprises is a storytelling organization par excellence. The happy stories organizatio