onlineoutletstore.docVIP

Online Outlet Store Business We Have Chosen: As group, we have decided to initiate an online textile outlet store which would be an intermediary for the textile industry’s outlet products. We will be offering a market for the producers to sell jeans, sweaters, shirts, t-shirts etc. of well known brands such as Tommy Hilfiger, LC Waikiki, Levi’s and Gant. Because these brands have outlet stores in ?kitelli, Bostanc? and in some other industrial regions, we want to carry the products of these outlet stores to the Web and sell their products online by having contracts as their transactional brokers with the managements of these brands. When doing this, we will not be a click-and-mortar of a brick-and-mortar company, but our company will be a startup dotcom which is pure play. Why We Have Chosen This E-commerce Initiative: The first reason is the problem with the availability of the outlet stores. In other words, when people want to buy jeans or shirts from an outlet store, the biggest problem they face is that they cannot find the location of outlet stores easily. For example, in Istanbul, Tommy Hilfiger’s outlet store is in ?kitelli, Colin’s outlet store is near Bostanc?, and some other firms like Kom, Lacoste are located among factories or in organized industry places. Therefore, finding outlet stores is time-consuming. Consequently, working people have the chance of visiting an outlet mall only at the weekends, which is a good explanation for the lower revenue of cheap outlet stores. Beside the disadvantages in the location of outlet stores, there is another disadvantage of the current system which increases our expectation for the success of our online store: The second reason is, as known, outlet store prices of these brands are lower than the prices in malls like Akmerkez, Capitol, and Metro City. Because of the accessibility problem to the outlet stores, people go to malls like Akmerkez and buy the products of these brands at higher prices. However, if we c