retailerprofile.docVIP

Retailer Profile Ahold Table of Contents Retailer Overview 3 In A Page 3 Country Operations 3 Store Formats Concepts 3 Structure Key Contacts 4 Strategy 10 Strategic View 10 SWOT 12 Marketing 13 Private Label 13 Buying 14 Sustainability 15 Financial Review 17 Financial Analysis 17 IT Supply Chain 34 IT 34 Supply Chain 49 Supplier Collaboration 50 News Insights 52 Developments 52 Retailer Overview In A Page Total Banner Sales 2012 Global - USD 66.2 billion Netherlands Sales 2012 Total Sales - USD 15.4 billion Sales CAGR 2007-2012 Global Sales - 1.13% Netherlands Total Sales - -0.77% Number of Outlets 2012 Global - 5,350 Netherlands - 2,045 President CEO Mr Dick Boer Website Summary After years of painful downsizing, Dutch retailer Ahold now focuses on grocery retailing in Europe and the USA. In Europe, it is market leader in the Netherlands and parts of Scandinavia (60% stake in ICA), and has operations in Central Europe and new in Belgium. In the USA, Ahold trades in the lucrative north-east and mid-Atlantic regions through its Stop Shop and Giant banners. Country Operations Store Formats Concepts Store Concepts Following the financial scandal of 2003, plenty of changes were made to Ahold’s store portfolio, mainly due to divestments. Apart from the disposal of networks in South America and Asia, Ahold also underwent efforts to integrate its US networks by streamlining buying and supply chain efforts. In general, following the divestments, Ahold has concentrated on maintaining a portfolio of quality and service driven hypermarkets superstores and supermarkets. In the US, Ahold is dominantly present in the hypermarket superstore sector with its Stop Shop/Giant Landover and Giant networks along the eastern seaboard. All stores in the US work on a quality concept, offering extensive ranges and customer services. Ahold runs a similar strategy of quality and service concepts in its home market of the Netherlands, where it operates Albert Heijn