实体商业构建互联网模式以银泰及喵街为例.docxVIP

毕 业 论 文（2016届）实体商业构建互联网+模式以银泰和喵街为例学 院专 业班 级学 号学生姓名指导教师日 期实体商业构建互联网+模式以银泰和喵街为例摘 要随着改革开放进程的不断加快以及市场经济体制的不断完善，我国生产力水平不断提高，人民生活不断得到改善，社会商品也不断丰富，产品市场的供求关系也逐渐发生了改变，逐渐开始由卖方市场向买方市场转变。在社会经济活动中,由于服务业的发展和产品营销中服务活动所占比重的提升,实体商业构建的互联网模式从市场营销中独立出来,实体构建的网络销售应运而生,它既是从市场营销学中衍生而来的,也是对市场营销学的拓展,是推动第三产业发展的动力和理论依据。本文以银泰和喵街为例，充分阐释了实体商业构建的互联网+模式的利和弊。关键词商业构建;互联网;银泰和喵街Entity business building Internet + model with silver taihe meow street as an exampleAbstractWith the accelerating process of reform and opening up and the continuous improvement of the market economy system, the productivity level enhances unceasingly in our country, the peoples life continuously improved, also enrich the social commodity, product market supply and demand also changed gradually, gradually began to be covered by the seller market to buyers market. In social economic activities, due to the service campaign in product sale and the development of service trade proportion of ascension, the entity of commercial building Internet pattern from market comes out independently in sale, entity to build network marketing arises at the historic moment, it is not only derived from the marketing, is the marketing development, is to promote theoretical basis and the power of the development of the tertiary industry. Based on silver taihe meow street as an example, this paper fully explains the entity business advantages and disadvantages of building the Internet + model. Key wordsCommercial building; Internet; Silver taihe meow street目录摘 要IAbstractII引言1一、银泰和喵街的介绍1（一）银泰商业的概述1（二）喵街的简介1（三）银泰和喵街营销商业性的特点2二、实体商业构建互联网银泰和喵街发展的缺陷3（一）银泰和喵街的经营模式不够健全31.同质化现象严重32.缺乏高效率的盈利模式33.恶性价格的竞争行为4（二）银泰和喵街的信用体系存在问题41.信用体系不完善42.信息体系的真实维度问题43.信用体系的信息维度问题4（三）银泰和喵街的网络信息展示道德失范51.展示假冒的商品信息52.展示虚假优惠行为5三、实体商业构建互联网中银泰和喵街发展的相关对策6（一）建立健全银泰和喵街的经营模式61.细分市场以实现差异化的服务62.创新与探索盈利模式63.规范价格竞争行为7（二）完善银泰和喵街的信用体系问题的方法71.加强信息交流降低矛盾72.加强承诺保证机制的践行83.加强网购信用体系制度的建设8（三）改进银泰和喵街商品展示的建议91.改进身份实名认证92.细化信用评价模式10总结11参考文献12引言传统的市场营销是利用个人和集体的创造，提供产品的销售，借此来和别人进行产品和价值的交换，以此来获